The aim of this paper is to lay out the five key principles, as seen by Bayer Consumer Health (BCH), of science-led self-care solutions. For each principle, the paper presents the rationale to validate its position as a critical piece of science-led self-care, supported by proprietary research and analyses undertaken internally at BCH alongside external data (such as insights from HCPs and consumers). These data, along with illustrative product examples from BHC’s portfolio and its experience developing innovative self care products, are summarised in each of the following chapters, along with key points and conclusions.
Download