Reckitt is using behavioural science techniques to start a conversation about business’ role in helping to ‘nudge’ pro-environmental behaviours. Their brand, Dettol, is subject of a study, undertaken in three countries in August and September 2021, designed to test the effectiveness of different forms of behavioural messaging intended to encourage pro-environmental habits related to handwashing. Their Finish and Vanish brands are also connecting with consumers to help people skip the rinse and lower washing temperature, saving energy and water in the home, engaging through advertising and with our retail partners.
