During a trip to Asia, WSMI Director-General Dr David Webber attended roundtable meetings at the Ministry of Health at Kuala Lumpur in Malaysia where he gave two presentations: a 40-minute presentation on “the importance of OTC advertising to public health” and a 40-minute presentation entitled “the global experiences in medicines reclassification”. Advertising of nonprescription medicines can play an important role in the prevention and control of the noncommunicable diseases epidemic. Public health promotion and advertising by governement can help raise awareness of diseases and risks, while advertising by OTC companies can help raise awareness of conditions and of the fact that there are medicines available. The reclassification of more medicines to nonprescription status gives people more tools to take better care of themselves. The nonprescription sector thus contributes to public health by encouraging people to do more for themselves, through self-care. The meetings were attended by representatives of the Malaysian Ministry of Health and the WSMI local association PhAMA.