On World No Tobacco Day this year, the World Health Organization celebrates the WHO Framework Convention on Tobacco Control (WHO FCTC) which is a powerful tobacco control tool. The treaty has been ratified by 172 countries and the European Union since it was adopted by the World Health Assembly in 2003; however much remains to be done at the country level to pass or strengthen the necessary implementing legislation and rigorously enforce it. This year it is estimated that the tobacco epidemic will kill nearly 6 million people, including some 600 000 non-smokers who will die from exposure to tobacco smoke. By 2030, it could kill 8 million. Article 14 of the Framework Convention is about measures for the management and treatment of tobacco dependence and a set of guidelines for treatment has recently been developed. A key to the reduction of smoking prevalence is to increase the availability of proven safe and effective treatment for tobacco dependence. Nonprescription availability of Nicotine Replacement Therapy products (NRT) has been shown to efficiently support individual countries’ smoking cessation efforts.