World self-medication industry
The world federation promoting better health through responsible self-medication
NGO in official relations with the World Health Organization

“Self-Care in the Twenty First Century: A Vital Role for the Pharmacist” published on-line in Advances in Therapy

This article discusses the increasing role of self-care and self-medication in the modern healthcare landscape, with a focus on the role of the pharmacist in helping consumers manage minor ailments without relying on costly and time-consuming physician visits for conditions that can be self-managed. Heartburn and regurgitation is given as an example of a generally mild condition that is ideal for self-care in partnership with the pharmacist. Pharmacists, as a widely available and conveniently accessible healthcare resource, are ideally positioned to serve as frontline healthcare professionals with an important role in identifying consumers who are suitable for self-treating their heartburn.  Additionally, pharmacists can reinforce directions provided by the product labelling and communicate that a failure to respond to treatment requires a physician consultation. The article is co-authored by John Bell, AM, BPharm, FPS, FRPharmS, FACPP, MSHP, Principal Advisor to the Pharmaceutical Society of Australia’s Self-Care Program, Gerald Dziekan, MD, MSc, Director-General of WSMI, Varocha Mahachai, MD, FRCP, Director, GI & Liver Center, Bangkok Medical Center, Chulalongkorn University, Bangkok, Thailand, and Charles Pollack, Global R&D, Pfizer Consumer Healthcare. The article is published with open access at Springerlink.com: http://link.springer.com/article/10.1007/s12325-016-0395-5 .
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