The International Self-Care Day 2012 Campaign was launched from Shanghai, China, on 24 July 2012. The theme for this second International Self-Care Day was “Self-Care, Treat Yourself!”. The event was co-organised by WSMI, CNMA (The Chinese Self-Medication Association) and the Shanghai Health Industry Development and Promotion Association, as well as by some CNMA’s member companies. Around 300 guests attended the meeting, including Chinese health officials of the SFDA and Shanghai local officials, Senior WSMI executives, executives of International Pharmaceutical Companies, Representatives of China’s OTC Industry, renowned medicine experts, and journalists. A Declaration, the “Shanghai Declaration” was released at the end of the meeting. Every year, International Self-Care Day is launched on 24 July, “24/7”, to help people remember that the benefits of self-care are felt 24 hours a day, 7 days a week. ‘More on International Self-Care Day 2012‘.