The International Self-Care Day campaign objective is to explain to all stakeholders -- the public, healthcare professionals, the media and health officials, the importance of self-care in health care and encourage the general public to practice self-care.

Society benefits from the people who practice self-care and who do not visit health professionals unnecessarily. Self-care helps people stay well and prevent chronic non-communicable diseases, thus relieving pressure on a country’s healthcare system.

July 24th (24/7) is the chosen day for International Self-Care Day as it can be used as a reminder that the benefits of self-care are experienced 24 hours a day, 7 days a week. If 24/7 was not a convenient date or if a similar campaign is already held at a different date, a different date may be used.

Material is available for WSMI members and others to support the organization and promotion of International Self-Care Days:

 International Self-Care Day Toolkit
 

 Below are the highlights and reports of some International Self-Care Day activities:  

 First International Self-Care Day, 24 July 2012: “Self-Care, Treat Yourself!”

 Pilot International Self-Care Day, 24 July 2011: “Self-Care, Feel Good 24/7”
 



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