World self-medication industry
The world federation promoting better health through responsible self-medication
NGO in official relations with the World Health Organization

European Antibiotic Awareness Day

Antibiotics are frequently used inappropriately or when they are not needed. 40% of all Europeans wrongly believe that antibiotics work against colds and flu. If we take antibiotics repeatedly and improperly, we contribute to the increase in antibiotic-resistant bacteria, one of the world’s most pressing health problems. The European Antibiotic Awareness Day is a European health initiative supported by the European Center for Disease Control and Prevention which aims to provide a platform and support for national campaigns about prudent antibiotic use. Improving antibiotic use is the most important action needed to greatly slow the development and spread of antibiotic resistant bacteria.
Taking antibiotics to fight mild bacterial infections, such as rhinosinusitis, sore throats, bronchitis or earaches, is often unnecessary since, in most cases, the immune system is able to deal with such mild infections. Taking antibiotics will not reduce the severity of symptoms and will not help you feel better faster. Most symptoms can be alleviated with appropriate self-care and nonprescription medicines. One should see their doctor if their symptoms persist or if they have any concern.
More info and campaign material for the public and for prescribers on:
Treat yourself better with pharmacist advice campaign (UK):

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