Society and public health

Society benefits from a citizenry that is better informed about healthcare and therefore more able to exercise self-reliance. Having the tools available to help consumers practice such self-reliance also allows scarce health resources to be directed toward illnesses or conditions that require treatment in the professional healthcare system. Having appropriate nonprescription medicines available can also reduce illegal use of prescription products without a prescription - something which occurs too frequently in some countries, and is sometimes referred to as "self-prescription." In Mexico, for example, an increase in the availability of nonprescription medicines helped to reduce the estimated rate of "self-prescription" by 20 percent from 1989 to 1999.

In some cases, nonprescription medicines provide treatment in areas which are otherwise under-served. Certain preventive measures, or those more tied to behavior and the need for non-health oriented support are examples, such as smoking cessation. On the latter, a 152 percent increase in the use of nicotine replacement therapy in the US the first year after its switch to nonprescription status yielded an estimated 114,000 to 304,000 new former smokers annually. That is up to 300,000 people each year who are able to reduce their risk of lung cancer, emphysema, stroke, heart attack and complications in pregnancy because of self-care products that help them stop. Today there are 1.1 billion smokers worldwide, and this number is expected to reach 1.6 billion by 2025. Readily available products to help people quit smoking takes on even greater importance in the context of this worldwide threat.

Cost benefits in self-medication

An aging population and growing healthcare costs raise the question of needs out-stripping available funds if the solvency of healthcare financing systems is to be maintained. For example, by 2010 the percentage of the population over 65 is projected to reach 22 percent in Japan and 16 percent in Europe. Meanwhile, access and affordability of healthcare are essential. Self-responsibility is one aspect in that picture, and nonprescription medicines are a part of that. Used appropriately, self-medication can increase access and improve the cost-benefit picture in certain areas.

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