In 2010 Neprofarm, the Dutch self-medication association, asked 200 general practitioners (GPs) about patient behaviour. The results showed that one out of every three consultations is unnecessary because it concerns minor ailments that can easily be addressed by the patients themselves and the use of self-care products. General practitioners are consulted by an average of 516 patients every month, and medication is prescribed for 250 of them. However, 54 of these 250 patients actually have a minor ailment for which OTC products can be obtained from a druggist or a pharmacy. The same goes for 96 of the 266 patients who did not get a medicine prescribed. The attitude of patients and the use of self-care products plays an important role in freeing up GP time so that they can attend to patients who really need their care. All stakeholders in healthcare, and especially general practitioners, should stimulate consumers’ ability to manage their own health. Two thirds of GPs would like their patients to use more self-care.